Even though the numbers are marked with spookery (11), I think the idea is right. Dying (while on top – and promoting your upcoming death for a couple of years beforehand) is great for business.
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TORONTO — Fans of the Tragically Hip flocked to the band’s music as they mourned the death of singer Gord Downie, which drove a huge boost in sales, streams and radio play.
Eleven albums by the Kingston, Ont., rockers climbed onto the Billboard Canadian Albums chart for the week that ended Oct. 19. It was the previous day that Downie’s family announced the Hip frontman had died.
Overall sales for the band’s catalogue spiked 1,000%, rising to a combined 11,000 equivalent units from 1,000 units the previous week. The chart is tallied by Nielsen Music and is based on both physical and digital sales along with a calculation of on-demand streams.