Using different lenses, using photoshop, cropping, blending, it’s all for a creating an illusion. This story is much ado about nothing. Even the story is a deception. It’s maintaining an artificial buzz for a property that really is not useful for anything other than a movie prop or a family of 50. The realtor is really working hard for his commission. Interesting pricing too.
The professional real estate photographer is angry about the nasty comments. He says he spent more than eight hours over three days adjusting shutter speeds, longing for 18 flashes — he had just three — and snapping hundreds of indoor and outdoor shots with his 16-mm lens.
Robert Holowka was hired by high-end realtor Sam McDadi last year, after the house had been listed for almost three years and dropped in price from $11 million. Ritchies was recently asked to give an auction a try and expects to fetch about half that, $5.5 million.
Holowka says he’s proud of the image and considers real estate photography an art form — like architectural photography — meant not to deceive by making a room or a home look bigger, but to capture as much as possible that gives a sense of the place, both for proud homeowners and buyers whose first glimpse of a home now is usually online.
McDadi, who’s marketed thousands of homes with glossy brochures, was stunned by the online outrage: He, like the Star, which used the photo to illustrate a story on the auction this week, only became aware of the suggestions after seeing online comments.
Veteran real estate lawyer Bob Aaron called the controversy “very unusual,” but likened it to the airbrushing and touching up that happens in fashion magazines.