Are all recalls real or negative promotion?

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As an old, unverified proverb goes,

There’s no such thing as bad publicity‘ is often associated with Phineas T. Barnum, the 19th century American showman and circus owner. Barnum was a self-publicist of the first order and never missed an opportunity to present his wares to the public. As with many other supposed quotations, there’s no hard evidence to link the ‘bad publicity’ quotation to him.…

…I often wonder if some of the very minor, and most are very minor, vehicle recall notices are simply negative, native advertising posing as news. As any retailer knows, the hardest part of the sale is getting the customer in the door. Once in, the conversion/sale rate goes way up. I stopped going to the dealer for most things after the warranty period was up, especially since their rates are almost double an outside shop. Could this be a ploy to get us back in the door? Don’t doubt the possibility.…

Toyota Canada said Friday that it is voluntarily recalling 56,211 Sienna minivans from model years 2004-2005 and 2007-2009 because the gear shift lever could slip and be moved out of the park position without depressing the brake pedal and cause the vehicle to roll away.

via Toyota Canada recalls 56,000 Sienna minivans – Business – CBC News.

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1 thought on “Are all recalls real or negative promotion?

  1. I.D. Kanspier

    the toyota hit pieces of 2010 were clearly a consumer psyop as well as blatant controlled competition.


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