Why do people cling to false beliefs?

Be the 1st to vote.

The more confidant the person, he more cognitive dissonance.

No wonder so many smarty pants people can’t figure out .

According to Dartmouth professor Brendan Nyhan (as reported by Maria Konnikova in the New Yorker), 0;persistently false beliefs stem from issues closely tied to our conception of self.” So in order to change deeply held misperceptions, it’s useless to present people with facts and information. Instead, you need to “target people’s beliefs about themselves.”


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