Art of Persuasion (propaganda)

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Humans, the most studied and tested animal on the plane(t). These techniques work for or advertising – propaganda or PR targets all the same soft spots in the brain.

Click to access robert_cialdini-influence-science_and_practice.pdf

Click to access the-art-of-deception-training-for-a-new.pdf

h/t Jan Erik in (I think he’s baaaack!)

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