Most people can believe the small hoaxes, since they are apparently so easy to pull off. They’re so easy when it comes to food studies that most ignore them now. Sadly, it gives most permission to continue their bad eating habits.
I studied and trumpeted junk science long before I researched 9/11. I too never thought one could pull off such a big hoax, but now I know it may be even easier — as long as you control a few key players. That’s all it takes (Dan Rather, Peter Jennings, Aaron Brown – I’m looking at you perps!)
This spring, the journal International Archives of Medicine published a delicious new study: according to researchers at Germany’s Institute of Diet and Health, people who ate dark chocolate while dieting lost more weight.The media coverage was instantaneous and jubilant.“Scientists say eating chocolate can help you lose weight” read a headline in the Irish Examiner.“Excellent news: chocolate can help you lose weight!” Huffington Post India boasted.“Dieting? Don’t forget the chocolate” announced Modern Healthcare.It was unbelievable news. And reporters shouldn’t have believed it.