We’ve heard of native advertising, what about negative native advertising? Do PR firms invent fake negative stories to promote a brand? Do they help or hinder? If there’s no such thing as bad publicity, then they can only help.
Is this Sleep Country Canada (where I spent much money myself) story a case in point?
Samantha Loucks expected a delivery man to drop off her new mattress, not seem to try to pick her up.The 26-year-old data entry specialist says what was supposed to be a simple delivery became an ordeal when an employee of bedding retail giant Sleep Country sent her what she felt was a sexually suggestive text message at night, hours after the mattress was delivered to her Ajax home.