1982 Tylenol murders

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Tylenol murders
File:Extra Strength Tylenol and Tylenol PM.jpg
Type 1 poisoning, black marketing
Type 2 social scare, fear
Year 1982
Date 09/29
Place Chicago, Illinois
Numbers 9, 11
Perp James Lewis
Linked to
media Public relations
Information
Fakeologist [ab 1]
Hoaxbusters [HB 1]
Cluesforum [CF 1]

In September 1982,[1] seven people in Illinois died after taking potassium cyanide-laced Tylenol capsules. Johnson & Johnson’s CCO Larry Foster and advisor Harold Burson counseled CEO James Burke through the crisis. Working with the police, FDA and media, they issued a nationwide recall, delivered warnings and created new tamper-proof packaging. Johnson & Johnson’s handling of the tragedy set a standard and remains a model for effective crisis response and corporate responsibility[2].

Clues

  • The story shows a cooperation between state and market institutions which is in these dimensions new.
  • The story runs in the media as medical mystery[3].
  • The reporting does not show much interest for the alleged victims of the poisoning.
  • The reporting shows much more interest in the crisis management that the Coorporation Johnson & Johnson performed together with police, Federal Drug Administration and media.
  • The story went down in PR curricula as model for crisis communication and is till today presented as that.

Photos

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Audio

Numerology

References

Fakeologist

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Cluesforum

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Hoaxbusters

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Other

External links