https://baldmichael.substack.com/p/the-five-rules-of-propaganda-and

The Five Rules of Propaganda

1. The rule of simplification – reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’.

2. The rule of disfiguration – discrediting the opposition by crude smears and parodies.

3. The rule of transfusion – manipulating the consensus values of the target audience for one’s own ends.

4. The rule of unanimity – presenting one’s viewpoint as if it were unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure , and by ‘psychological contagion’.

5. The rule of orchestration – endlessly repeating the same messages in different variations and combinations.